quick, reliable, accesible and timely.
To be part of the global experience , Business, Companies and
organization need to re-strategy their customer support scheme to flow
with the global trend.
Most Business and brands Provides online self help option, which
reduce cost and save time.
Good as this may sound, the research I just conducted has shown that
one in every three customer are not satisfy with the response they get
from online self option.
Michael Aaron, one of those I interview informed me that, at time the
urgency of the matter needs an human voice. He narrated an incident he
face When his Call service provider blocked him from recharging his
account... "I was so frustrated, I tried calling the call center but
there was no response" He said.
He didn't try the online self help option because, He has tried that
many times without success.
Creating a brand is one thing, advertising your brand is another thing,
but maintaining your brand involves so many thing.
There is no shortcut to good Customer service delivery, it takes
planning, research, documentation and a good team to get results.
In addition to having online self help services, Brands need to build
customer experience and support scheme to follow up customers
complaint and develop suitable ways of providing timely response.
Also, the Social media has provided a good platform for brand to
engage customer and vice-versa, Brand should also take advantage of
this and provide a team behind the computer to monitor interaction
and engaged with customers.
Call center service should still be functional especially in places
where internet connectivity is not 100% and moreover for the fact that
most of our grannies are not up to date with the global trend....
Always remember that happier customers makes successful brand
#CustServ
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