Twitter is still a good platform to build connection, create your
brand community and give your brand the needed social presence.
Investing time and money in twitter can be very rewarding if it is
done the right way, to get it right, just make sure you are doing the
1. Find your Voice.
When you open your brand account on twitter, it is very good to know
what to say, when to say it and how to say it well, the combination of
this three will draw people closer to your brand and make your twitter
experience more fun.
It is natural to post about your feeling and your thoughts, but make
sure they are unique and are tailored toward adding value to your
Make twitter part of your daily business routine, Be real, Be human
and be authentic in your post and your voice will stand out with time.
2. Build connection
No matter how good your products are or your contents are, if you
don't have following, your work and campaigns will not give you the
needed result. You will agree with me that success in twitter or any
other social media platform don't depend on the number of following
but on the quality of following, but at least you must have people
that follow your brand to get started .
Building connection start from your twitter bio, paint a good picture
of who you are and what you do. Show people what you are interested in
with the contents you tweet, follow people, retweets interesting
tweet, shout out to people and have twitter list.
3. Have a good story
Twitter is a good place to share your story.
But before posting or sharing any story, ask yourself will it help,
will it add value, will it entertain. Don't just post for posting
sake, let all your post add value to your audience and your brand.
Have a good story to tell about your brand and make sure you make it
The best way to get closer to your brand community is by engaging with
them, don't just be on Twitter with just the intent of telling your
own story, create time to talk with your community, Send a thank you
tweet, send a welcome tweet, have a twitter chat, people want to
connect with humans, so be human.
5. Offer help.
Remember it not all about you, it is about them. Don't just tell or
show your products, try to listen and offer help to your brand
community, Kindness pays and let your brand be known for being a force
for social good.
6. Create a unique Hashtag for your brand.
Create a unique hashtag for your brand, this will help you follow up
your brand community, provide a good platform for social listening and
will also make it easy for people to connect and identify with you and