How to promote your brand on Social Media

Social media has made it easier for brand to maintain relationship,
create new one, engage and interact with their audience free of
charge.
You just have to create time to tell your story, engage with your
audience and promote your brand.

To make your brand stand out, First,you need a unique profile. Your
profile is your online logo, its represent you and the content of your
brand, if your profile is vague or questionable your brand will not be
trusted. So first thing first, PROMOTE YOUR BRAND BY TELLING THE WORLD
WHO YOU TRULY ARE.

After developing a unique profile, you need to tailor your stories
into sharable content, Make it inspiring, engaging, entertaining,
relevant and outstanding . And be sure to tell it your own way. People
will always visit your page if you have good story to tell, BE WARNED
DON'T THINK OF SALES ONLY think of creating a trusted and reliable
brand.

After having a unique profile and sharable content, the next step is
to Create connection.
Yes, Social media is about connection, conversation and engagement.
Find and identify influencers in your niche and engage with them,
share their content and build relationship with them, in the long run
they will likely share your content too.
REMEMBER, social media only works when you have great following, so
don't just wait for people to find you, Search, locate and create a
unique community for your brand. Join online chats, forum and be
consistence.

After creating connection, you need to be responsive, Be a good social
media citizen , value your followers mention, questions and comments
and be ready to engage with them.
Use relevant hashtag to gain new followers ... A good way to search
for relevant hashtag is to use tools like hashtagify.me
Occasionally reward your followers by giving out freebies, this will
help them to keep track of your brand.

Remember, Don't just create a social media account, be ready to engage
with people and promote your brand.